FESTRIVAL MASTERCLASSES

The Role of Local Media in Amplifying Grassroots Climate Solutions
The Role of Local Media in Amplifying Grassroots Climate Solutions

This masterclass will delve into the critical role that local media plays in spotlighting climate challenges and solutions at the grassroots level. In many vulnerable communities, climate risks like deforestation, illegal mining, flooding, and droughts are realities that threaten livelihoods daily. However, these communities also harbour innovative solutions, from sustainable farming practices to eco-solutions initiatives, that can serve as models for broader climate action. Media platforms—including community TV, radio stations, local newspapers, and online outlets—are uniquely positioned to give these grassroots efforts a voice, broadcasting their successes and challenges to wider audiences. By enabling awareness and driving action, local media not only informs the public but also shapes policy discourse, mobilises community participation, and stimulates public support for climate resilience. This masterclass will offer insights into how media professionals, journalists, and climate advocates can effectively collaborate to create impactful stories that resonate with communities, policymakers, and global audiences. Through real-world case studies, an interactive story mapping session, and discussions with experienced journalists and advocates, participants will gain practical knowledge on how to leverage local media to amplify grassroots climate solutions. The session will also address the challenges media faces in covering climate stories, particularly in underreported areas, and explore strategies for overcoming these obstacles.

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